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Intro
Are you a Video Production client looking to make sure that the creation process goes smoothly? If so, you’ve come to the right place! In this blog post, we’ll provide 10 key to-do’s that will help you become an invaluable partner to the video production company and ensure that the final product exceeds expectations. So without further ado, let’s dive into the Client’s Guide to a Smooth Video Production Process and help your video production company succeed.

Define the scope and objectives of the project
As a client, the first step in helping your video production company succeed is to clearly define the scope and objectives of the project. This involves identifying the purpose of the video and what you want to achieve with it. Are you trying to increase brand awareness? Educate your audience? Drive sales? Once you have a clear understanding of your goals, communicate them to your video production partner so that they can tailor the project to meet your specific needs.
Additionally, defining the scope of the project involves outlining the key deliverables, timeline, and budget. This will help both you and the video production company stay on track throughout the process and avoid any surprises along the way. Remember, the more information you provide upfront, the better equipped your video production partner will be to deliver a successful end result. So, take the time to define the scope and objectives of your project – it will pay off in the long run!

Understand your audience
One of the most critical factors for any successful video production is understanding your audience. Knowing who your video is intended for will help your video production company create a video that will engage and resonate with that audience. Understanding your audience means identifying their needs, interests, preferences, and values.
Help your video production company succeed by providing them with detailed information about your target audience. You could start by answering questions like: Who are they? What are their pain points? What motivates them? What are their preferred platforms for consuming video content? The more information you can provide about your target audience, the better equipped your video production company will be to create a video that speaks directly to them.
Additionally, understanding your audience can help you tailor the message of your video to be more effective. By crafting your message specifically to your target audience, you will increase the chances of your video resonating with them and driving action.
So take the time to understand your audience before beginning the video production process. Doing so will help your video production company create a video that speaks directly to your target audience and ultimately helps achieve your business objectives.  There are many different types and styles of videos- you can check out our video production styles at mfxstudio.com/video-production.

Develop a creative brief
Once you’ve defined the scope and objectives of your project and have a good understanding of your audience, it’s time to develop a creative brief. A creative brief is a document that outlines the main elements of your project, such as the messaging, tone, style, and overall look and feel. It serves as a roadmap for your video production company, guiding them in the direction you want the final product to go.
To help your video production company succeed, it’s important to include as much detail as possible in your creative brief. Start by providing background information on your company or organization and your target audience. Next, outline the key messaging you want to convey and any specific ideas or themes you want to include. Be sure to include any visual elements you have in mind, such as colors or images.
Also, include any specific requirements you have, such as a specific length or format, and any limitations or restrictions that must be adhered to. Lastly, provide examples of other videos or visual content that you like, as well as those you don’t, and explain why. This will give your video production company a clear idea of what you’re looking for and help them to create a video that meets your expectations.
By developing a thorough and detailed creative brief, you can help your video production company succeed and create a final product that meets your goals and exceeds your expectations.

Do your research
Before embarking on any video production project, it is important to do your research. Researching your target audience, the competition, and the industry trends can help you better understand what type of video will resonate with your target audience and help you stand out in a crowded marketplace.
Start by identifying who your target audience is. Are they millennials, baby boomers, or a mix of both? What are their interests, pain points, and needs? Once you have a clear understanding of who your audience is, you can tailor your video to appeal to them specifically.
Next, research your competition. What type of videos are they producing, and how successful are they? This will help you differentiate yourself and find ways to stand out.
Finally, stay up-to-date on industry trends and best practices. This will help you ensure that your video is fresh and relevant, and that it incorporates the latest production techniques and technologies.
By doing your research, you will be able to better understand your target audience, the competition, and the industry landscape. This knowledge will help you develop a more effective video production strategy and create a video that resonates with your target audience and achieves your business goals.

Choose your video production partner wisely
Choosing the right video production partner is crucial to the success of your project. It’s important to do your research and make sure you’re working with a team that has the experience and expertise to bring your vision to life. Here are some tips to help you choose the right video production company:
1. Check their portfolio: Take a look at their previous work to get a sense of their style and capabilities. Make sure they have experience producing videos similar to what you’re looking for.
2. Read reviews and testimonials: Look for reviews and testimonials from past clients to see what they have to say about their experience working with the company.
3. Meet the team: Schedule a meeting with the video production team to discuss your project in more detail. This is a great opportunity to get to know them and make sure you feel comfortable working with them.
4. Consider their process: Ask about the company’s production process and how they plan to approach your project. Make sure their process aligns with your expectations and timeline.
5. Ask about their equipment: Make sure the company has the right equipment to produce high-quality video content. This includes cameras, lighting, and sound equipment.
By taking the time to choose the right video production partner, you can ensure that your project will be a success. Working with a team that has the right experience and expertise can help you bring your vision to life and create a video that meets your objectives and resonates with your audience.

Provide clear direction
As a client, it’s crucial to provide clear direction to your video production team. Clear direction ensures that the team knows exactly what you want to achieve and helps avoid any miscommunications or misunderstandings.
Start by defining the specific goals and objectives of the project. What message do you want to convey to your audience? What action do you want them to take after watching the video? Communicate your ideas and expectations to the production team and ensure that they understand what you’re trying to achieve.
Another important aspect of providing clear direction is setting expectations for the style and tone of the video. Are you looking for a fun, light-hearted video or a more serious, informative one? Communicating this information to your production team helps them create a video that aligns with your brand and messaging.
Lastly, make sure you provide the necessary details, such as filming locations, props, and other logistics. If there are any specific shots or scenes you want in the video, communicate those as well.
Overall, clear direction is key to ensuring that your video production project runs smoothly and meets your expectations. Work closely with your video production team and provide ongoing feedback to ensure that the final product is everything you hoped for and more.

Review the treatment
Once the creative brief is established, your video production company will create a treatment, which outlines the proposed storyline, visual style, and overall direction of the video. It’s crucial that you take the time to review and provide feedback on this document before any filming or editing takes place.
The treatment gives you a clear idea of what the final video will look like, allowing you to identify any potential issues or areas that need more clarification. This is your opportunity to ask questions, make suggestions, and ensure that the video aligns with your objectives and brand.
During the review process, focus on the following elements:
1. Storyline – Does the narrative flow logically? Is the tone and pace appropriate for your target audience? Are there any gaps or inconsistencies?
2. Visuals – Do the proposed visuals match your brand’s look and feel? Are they engaging and dynamic enough to capture your audience’s attention? Is the use of color, lighting, and composition effective?
3. Script – Is the script compelling? Does it communicate your message clearly and effectively? Are there any changes you would like to make?
4. Music and sound effects – Do the chosen tracks and effects complement the visuals and story? Are they appropriate for your brand and audience?
Provide detailed feedback to your video production team, including any specific changes or suggestions you have. This will ensure that everyone is on the same page and working towards the same goal.
Remember, the review process is a collaborative effort. By giving your input and being open to feedback, you can help ensure that the final video exceeds your expectations.

Give feedback during the edit.
Once the video production team has completed the initial cut of your video, it’s important for you as the client to give feedback during the editing process. This is a crucial stage in the production process as it allows you to provide constructive feedback to the team on what works well and what could be improved.
When reviewing the edit, take your time to watch it a few times to fully understand what the team has created. It’s important to be specific in your feedback and avoid using general statements like “I don’t like it”. Instead, give specific reasons for your thoughts and suggest alternative options.
Make sure to keep in mind the objectives of the project and whether the video effectively communicates the intended message to the audience. Is it engaging enough? Does it evoke the desired emotion?
Remember that the video production team is there to work with you to create a final product that meets your expectations. Be open to their suggestions and consider their professional expertise. But ultimately, the final decision rests with you.
By giving feedback during the editing process, you can ensure that the final product meets your expectations and effectively communicates your message to your target audience. Don’t be afraid to speak up and communicate your thoughts clearly and effectively to achieve the best possible outcome.

Approve the final video
After weeks or even months of pre-production, shooting, and editing, you’re finally at the last step of the video production process: approving the final video. This is the moment where you’ll see all the hard work put into the project come together.
Before approving the video, it’s essential to ensure that it meets all the objectives and requirements set forth at the beginning of the project. You should have had an opportunity to provide feedback and suggestions during the editing process, but now it’s time to make the final call.
To make sure that the final video is on-brand, visually stunning, and communicates your message clearly, there are a few things to keep in mind:
1. Double-check that the video aligns with your brand: It should feature your logo, colors, and tone of voice.
2. Check that it meets all the requirements agreed upon: Ensure that the video meets the criteria you discussed in the initial briefing.
3. Ensure that it is free from technical issues: Ensure that there are no glitches, audio dropouts, or any other issues.
4. Check the video one last time: Review the video carefully, with a critical eye, to ensure that everything is to your satisfaction.
If the video is exactly as you envisioned it and it meets all the criteria set forth, it’s time to approve the video and release it to the public. Congratulations! You have now successfully completed the video production process.

Promote the video
Once your video is complete, the work isn’t done. It’s important to promote your video to ensure it reaches your intended audience and achieves its objectives. Here are a few ways to promote your video:
1. Share it on social media: Post your video on your company’s social media channels, including LinkedIn, Twitter, Facebook, and Instagram. Be sure to use relevant hashtags and tag any partners or featured individuals in the video.
2. Email marketing: Send out an email blast to your contacts, including a link to the video. Consider segmenting your list by relevant demographics to ensure the right people are receiving the message.
3. Paid advertising: Consider running paid ads on social media or search engines to increase visibility and reach of your video.
4. Embed it on your website: Add the video to your website and include a short blurb about it on your homepage to increase exposure.
5. Leverage influencers: If you worked with any influencers during the creation of the video, reach out to them and ask if they would be willing to share the video with their followers.
By promoting your video, you can maximize its impact and achieve your objectives. Don’t underestimate the importance of this final step in the video production process to help make your video production company succeed.   Check our work out at www.mfxstudio.com.